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FAQ
What is DeNovoX?
DeNovoX is a deep-tech innovator specializing in Sports Medicine Technology. Led by Henrik Selch, PsyD, a veteran with over 25 years in elite sports, our mission is to translate cutting-edge science into practical, accessible tools that democratize advanced athlete care beyond the clinic. Guided by deep expertise and driven by innovation, we are building a platform that unites the best of technology and clinical insight, ready to transform sports medicine and wellness into a unified future, making cutting-edge sports medicine, wellness, and decision support accessible to all, from elite athletes to everyday consumers. We are committed to innovation, inclusion, and transformation within the sector of sports medicine.
What is your Inspiration?
We are a passionate team of software engineers and sports medicine professionals united by a shared vision: bridging the gaps in athlete care. Through decades of frontline experience in both fields, we have witnessed a critical need for solutions that translate cutting-edge science into practical, accessible tools that democratize advanced athlete care - beyond the clinic. We are poised to seamlessly integrate longevity, wellness, clinical decision support (CDS), and certified SaMD technology—empowering athletes at all levels to optimize performance and health.
What is the status of your product development?
We are currently in R&D and early market engagement phases, actively validating our load management core technology while aligning for regulatory clearance and partnerships to enable scalable commercial deployment.
Who are your primary users?
Our load management solutions serve three core groups—individual consumers focused on wellness, sports medicine professionals providing data-driven decision support, and healthcare providers needing certified clinical-grade tools.
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Can your technology be integrated into existing products?
Yes. Our load management platform is designed for seamless OEM partnerships, allowing device makers and software vendors to embed our analytics and decision support capabilities into their offerings, accelerating innovation and market reach.
How do you ensure data privacy and security?
Data protection is a foundational priority. We comply with international standards like GDPR and HIPAA, implement robust encryption, and continuously audit our systems to ensure the highest security standards.
What is your go-to-market strategy?
We employ a tiered launch strategy—initial consumer wellness apps, followed by non-device CDS tools for sports medicine professionals, culminating in certified SaMD solutions for clinics and hospitals—all while building OEM collaborations to expand our ecosystem.
How does integration work?
DeNovoX load management technology is envisioned to be deployed as lightweight firmware modules, containerized cloud microservices, middleware, or embedded edge solutions — all with rich APIs and SDKs for seamless integration across platforms. Our sports medtech is poised to be modular and configurable to fit a variety of platforms, devices, and applications, tailored to specific OEM requirements.
What technologies underpin your platform, and how do they benefit athletes and wellness users?
Our load management platform integrates advanced mathematical modeling with physiological and biopsychosocial data to deliver precise, personalized insights. Leveraging proprietary algorithms and validated biometric inputs, we track multiple dimensions of athlete health and performance—ranging from cellular energy dynamics to movement confidence and psychosocial readiness. While the core technology is proprietary, its foundation is rigorous science and clinical collaboration, ensuring reliability, adaptability, and transformative impact across athlete populations and wellness consumers alike.
Why is there an urgent need for better athlete care? How does your platform address athlete mental health risks, and how do you address regulations?
Globally, athletes sustain millions of injuries each year; for example, Olympic sports see incidence rates of 6.5 injuries per 1,000 athlete-days, with cumulative injury proportions exceeding 10% per event. High-level and youth athletes alike face alarming risks for repeat injuries—recurrent injuries can result in up to 55% greater time lost compared to initial injuries, and increase the likelihood of chronic pain and early-onset joint disorders. Mental health is an often-overlooked factor in athlete longevity and performance. Research shows that athletes who experience injuries, career transitions, or high-stress competition environments face significant risks for depression, anxiety, and reduced quality of life. Our technology integrates biological, physiological, and psychosocial analytics, tracking psychological readiness, confidence, and stress alongside physical metrics. This holistic approach enables early identification of potential mental health challenges, empowers sports medicine teams to intervene proactively, and supports athlete wellness at all levels—not just elite performers. By aligning with IOC, FIFA, and major health organizations, we commit to advancing both mental and physical well-being for the athletes we serve. ​