About Us

Foundation

DeNovoX started with a simple but powerful truth: nature already figured out how to build adaptive, resilient systems, and technology hasn’t come close to matching that—yet. Our company stands at the crossroads of elite sports medicine and pioneering software engineering. Founded by a multidisciplinary team led by Henrik Selch, PsyD—bringing 25 years of top-level sports experience—we combine scientific rigor with real-world insights to address the critical gaps in athlete health, wellness, and performance support. Our journey began with a simple belief: the advances reserved for champions should empower every athlete, every consumer.

Vision and mission

To create a world where every athlete and individual has the tools to realize their full potential—physically, mentally, and emotionally—regardless of background or ability.

Mission:
Democratizing advanced athlete care by translating cutting-edge science into practical, accessible tools for longevity, wellness, and clinical excellence. Our platform bridges the divide between everyday users and elite support, delivering holistic solutions for prevention, monitoring, and recovery. This isn’t just tech for tech’s sake. It’s a revolution to decode life’s algorithm and embed it in sports medicine technology that harmonize with athletes globally—driving the future of sports medicine.

Partnerships & growth

We will only grow fast by teaming up with the best—research labs, tech pioneers, ethical builders—anyone audacious enough to shape the future with us. Partnerships are how we scale impact and turn blueprints into breakthroughs. We believe collaborative innovation drives lasting change. Our adaptable technology is designed for seamless integration with OEMs, device makers, and digital health providers. By forming strategic partnerships, we enable organizations to enhance their offerings, accelerate improvement, and expand reach—fueling an ecosystem dedicated to better athlete health and wellness. We align with global standards and governing bodies including FIFA, IOC, and leading medical organizations, ensuring our solutions meet the highest benchmarks for safety and reliability.

Location

DeNovoX is proudly based at NOVI Science & Business Park in Aalborg, Denmark—a thriving hub for technology, medicine, entrepreneurship and scientific excellence. Our proximity to Aalborg University fuels a continuous stream of innovation, talent, and collaboration at the intersection of research, education, and industry.

This dynamic ecosystem ensures DeNovoX remains a beacon of translational science and sports medicine technology well into the future.